Search results for 'creative' 

The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

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What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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MT: Every Titan has its Achilles Heel

We’ve debated many times in the past about the “natural” advantages Machine Translation might have over our fellow translators composed of mere “flesh and bone.” Their lives decaying and finite against the colossal golem that threatens to take over the entire industry, eventually rendering us humans obsolete. Will we become the outdated dusty VCRs of […]

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Who Let The Dogs Out?

If you are like me, you’ve probably found yourself watching news and videos online featuring man’s fluffy-best friends. There’s no better way to lift your spirit than watching puppy videos online. Let’s face it, who doesn’t love puppies? When it comes to referring to our beloved four-legged friends, there are new terms taking the spotlight […]

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Capital Mistakes

One of the main doubts English to Spanish translators have is deciding how to choose from the capitalization options the Spanish language has to offer depending on the specific flavor we are working with. One such example is Spanish U.S., where most prefer to follow the English capitalization rule in which every word of a title or header is […]

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