Search results for 'market' 

How Translations Can Ruin Your Marketing Efforts

Have you heard about the car that doesn’t go? Legend goes that a major car company was introducing a new line called the Nova to the Latin American market. The biggest oversight that the company made was the language difference; in Spanish “nova” roughly translates to “not going.” Although in reality, “no va” in Spanish […]

Tagged with:

Trusted Marketing Translations

The translation of marketing material ranks among Trusted Translations’ main linguistic activities. Every day we get requests from customers who are looking to expand their companies’ reach and who therefore need to translate their brochures, PowerPoint presentations or websites. To satisfy this need, Trusted Translations relies on a team of marketing experts, translators who are […]

Tagged with:

The Challenge of Marketing Translations

The translator’s responsibility when working with marketing texts is quite significant. These texts, if they do not recreate the sense and style of the original, lose their essence. Marketing translations may generate large increases in a company’s revenue or may be the cause of crippling losses. The translation of marketing texts, whether a brochure of […]

Tagged with:

Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality

We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

Tagged with:

Considerations when translating marketing material

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

Tagged with:

Gamer Translator

It may not be obvious, but video game localization has become a key factor in developing and commercializing games. Not only do they have an increasing complexity in the amount of content, but we must also take into account the large number of mobile games that are launched into the market non-stop. Translators who are […]

Tagged with: