Search results for 'translation' 

Nike Selects Trusted Translations to Interpret for Neymar, Jr.

Neymar, Jr. and Nike: Interpreting for the Elite

Consecutive interpreting can be a challenging task in almost every environment. Now, take two of the biggest names in sports — Nike and Neymar Jr. — and add an army of fans, a sizable entourage, film crews and a dash of flying soccer balls to the mix. This was Trusted Translations’ latest assignment in Los […]

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Sorting out the Translation Industry’s Mumble Jumle

100 years after WWI, a time when most countries began instituting industrial standards, and 70 years after the creation of the ISO, standards are something we take for granted. We expect our wrenches to fit our bolts and nuts perfectly, we expect the products we buy to have quality controls and warranties, and we expect […]

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Cloud Based Translations: A Living Learning Thing?

  As time goes by, people are amassing larger and more diverse collections of digital belongings. The emergence of Cloud computing has enabled people to move their personal files to online places, creating new digital commodities through online services. However, little is known about how this shift might shape people’s orientations toward their digital possessions […]

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The Future of Translation: A Matter of Patterns or Delicate Craft?

As the famous Chilean translator, Marina Orellana, once said, “Translation is not transliteration, that is, the transcription of words from one language to another. (…) What really matters is to grasp the ideas and express them successfully.” If this is, indeed, the essence of translation, then the craft of the linguist would seem to resemble […]

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Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

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Automatic Translation Blunders on Public Signs

Translations connect people and cultures around the world. Many people study languages because they would like to travel somewhere, whether near or far, and want to be able to communicate in the local language. However, this is not always the case, as many limit themselves to only studying the most widely spoken languages in order […]

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