Blog Archives

Science Fiction Tastes Better in Spanish

Science Fiction and Fantasy are literary and film genres renowned for the fanaticism of their followers. Take for instance the opening of a new Star Wars movie, or the release of the last Harry Potter book: children, teenagers, and even grown-ups, clad as their favorite characters, wishing wholeheartedly to be a part of the stories […]

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“Shouldn’t you be out on a Ledge Somewhere?”

Our collective imagination is not very kind toward people who are passionate about writing. Largely, we imagine writers out on a ledge somewhere, spewing melancholy all over the place, in the form of sappy rhyme. We often place them in a sort of Bohemian nightmare, in humid, squalid apartments, bent over a typewriter, with messy […]

Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

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TV’s Most Blatant Grammatical Error and The Future of Translation Technology

“To boldly go where no man has gone before.” Ouch! That split infinitive makes me cringe every time I hear it. And as a fanatic of the Star Trek franchise, I must have heard it over a thousand times. Couldn’t they have proofread the script before sending it in for recording? Did nobody notice? Anyway… […]

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Technological Overdependence: A Cautionary Tale

Recent news about the massive computer outage that caused the world’s largest airline to cancel over 4,000 flights should make everyone reconsider the role of information systems and computer tools in their daily work, lest they receive this cruel kind of reminder. We often take for granted the systems we use on a daily basis, […]

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