Blog Archives

Translation of the Olympic Hymn

With the 2012 Olympic Games underway, countries from all over the world have been brought together to celebrate the physical prowess of their respective athletes. With this Olympics being the first “social media” Olympics, communication is playing a crucial role in the transmission of the events in London around the world. Of course, whenever individuals […]

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Burger Localization

As almost every company who sells products or services in multiple countries knows, localization is a very important part of an international marketing strategy. Whether a company decides to localize the language that they use to sell a product or service, or tries to localize the product or service itself, localization is essential to attracting […]

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Google Enhances Website Translation Services

Google, which has been offering a free website translation service since 2009, has just added a new feature to this service, making it more interactive, flexible and collaborative. Similar to how the basic Google Translate service works, this new feature allows both the website’s creator and its visitors to tweak the Website Translator plugin’s translation […]

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Communicating Between Countries Just Got Easier

Last Tuesday, Google announced that its email service, Gmail will soon include the option to have emails automatically translated. Although this option had been previously available via Gmail Labs, where Google tests out different features, now this option will appear for all Gmail users. This new feature has important implications for people emailing across languages, […]

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Why You Can Trust Trusted Translations

With the invention of the internet, more and more individuals, organizations and companies have the opportunity to share their message, product or service to an ever-growing audience. Yet, it is often the case that this audience speaks a different language. That is why it is becoming even more important for companies, organizations and individuals to […]

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Can Language Affect the Way We Think?

Ever since I started to learn a second language, I’ve noticed that when I speak in this language, I feel as if I am taking on another personality. I had always chalked it up to my non-native accent and my occasional uncertainty in this second language, which undoubtedly makes me sound less confident. However, research […]

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