Blog Archives

The gene for learning how to speak

Is it a person’s genes or their education? Neurologists, psychologists, biochemists and other scientists often take one side or the other in explaining behavioral and personality traits as diverse as infidelity, depression, chocolate addiction or the ability to play music. In more developed cultures, everything is treated as a chemical imbalance that is easily fixed […]

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Machines can’t replace human translators

I realized something the other day while reading a long article that had been translated from Spanish into English and had obviously been put through Google Translate For Translators (GT4T) or a similar program. Machines cannot replace humans! Not yet, anyway. This particular source text was written in very poor Spanish, and parts of it […]

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Considerations when translating marketing material

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

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Trusted Translations at the GALA conference in Lisbon

Translation agencies, localization service providers, globalization consultants, internationalization specialists and linguistic technology developers linked to GALA (Globalization and Localization Association) will attend the 2011 conference in Lisbon, Portugal. The theme this year – The Future of Global Content Delivery – looks at the future of global content as a tool to grow business globally through […]

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Idiom ignorance

Idioms, which many translators are loathe to agree, are unavoidable in translation. While most people with a solid understanding of the source language shouldn’t come up against too many hurdles, the problem is that they are so region specific. Some idioms used in Australia won’t mean anything to people from the United States, and vice […]

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