Business leaders in today’s global economic context are feeling pretty beleaguered by all the goings on (or lack thereof) of the present, and many are struggling to come up with ways to inject new life into their operations. A small bit of token advice for such distraught global businesspersons: let website translation be a motor for growth in your business.
Pretty much every business out there today has a website, no matter how informal the operation itself actually is (not surprising when you consider that a monkey with a few hours of training could create a website). At least in the English-speaking market, many businesses simply post their site in English and fail to have it translated into other potentially lucrative tongues. However, this is an enormous mistake that needs to be avoided at all cost.
First of all, because there are many people out there that may visit and understand your site in English, but will be more inclined to hire your services and/or purchase your goods if you address them in their native language. In the US, for example, businesses are learning just how true this is by translating their pages into Spanish; once done, purchases from Hispanic customers has consistently proven to grow at an aggressive rate.
Secondly, it’s important to remember that English is a very competitive language in the online arena, and by translating into another language such as Spanish, businesses will be able to advance in their SEO campaigns and achieve higher rankings for given keywords, etc.
Hence, translation can be seen as an effective tool in advancing business interests of many different sorts. Try it out and see the results for yourself…
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Tags: aggressive rate, business leaders, businesspersons, English-speaking market, Hispanic customers, keywords, lucrative tongues, token advice, website translation
I like all points you share here. Do open source projects using the same tactic? Their products are completely free but they can still make most out of them and even become rich. For instance, Firefox earn millions last year although it doesn
Thanks for posting this article. I am extremely frustrated with struggling to search out relevant and intelligent commentary on this subject. Everybody today goes to the very far extremes to either drive home their viewpoint that either 1) everybody else in the world is wrong, or two that everyone but them does not “really understand” the situation. Thank you for your consise, relevant insight.
Generally I do not make comments on blogs, but I want to mention that this post really forced me to do so. Really nice post!
I’m glad you got something out of the post…please come back for more!
Well, glad to have been of help. Who would have thought that the blogosphere was so full of partial, biased and over-the-top rants???!!! HA!