Comments on: Further Thoughts on Localization http://translation-blog.trustedtranslations.com/further-thoughts-on-localization-2009-10-29.html?utm_source=rss&utm_medium=rss&utm_campaign=further-thoughts-on-localization Leader in English - Spanish Translation Services Thu, 18 Mar 2010 20:31:43 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bryant H http://translation-blog.trustedtranslations.com/further-thoughts-on-localization-2009-10-29.html/comment-page-1#comment-1060 Bryant H Tue, 01 Dec 2009 16:38:54 +0000 http://translation-blog.trustedtranslations.com/?p=1104#comment-1060 Indeed Arnoldo, these kinds of issues are (somewhat strangely for people like you and I perhaps) considered "nuances" and are largely misunderstood. I suppose we should be grateful that an effort to engage in marketing in Spanish was made; the next step, which will take some time for many such firms, lies in understanding that Spanish is a very diverse language (much more so than English in my opinion) and that addressing a Cuban is very different than addressing a Mexican, and so on and so forth. Baby steps, right?! Indeed Arnoldo, these kinds of issues are (somewhat strangely for people like you and I perhaps) considered “nuances” and are largely misunderstood. I suppose we should be grateful that an effort to engage in marketing in Spanish was made; the next step, which will take some time for many such firms, lies in understanding that Spanish is a very diverse language (much more so than English in my opinion) and that addressing a Cuban is very different than addressing a Mexican, and so on and so forth. Baby steps, right?!

]]> By: Arnoldo Rodríguez Carrington http://translation-blog.trustedtranslations.com/further-thoughts-on-localization-2009-10-29.html/comment-page-1#comment-1033 Arnoldo Rodríguez Carrington Wed, 25 Nov 2009 19:09:53 +0000 http://translation-blog.trustedtranslations.com/?p=1104#comment-1033 Hello, To underline the importance of localization I want to give you an example of a conversation I overheard in a Mexican supermarket: Woman 1: I've never bought XXX detergent. I don't like it because of the obnoxious Argentinian ads on Sky. [the satellite TV service] Woman 2: Exactly. Let's better take this one. [Another] While living on the Mexican side of the US-Mexico border I watched on American TV commercials intended for the Hispanic population made by people speaking Puerto Rican or Cuban Spanish. I am sure that instead of doing their job, these commercials alienated most of the target population in California, where there are few Puerto Ricans or Cubans. I do not mean to say that we or anybody else has anything against populations that speak a different variant of our language or that have different cultures, which for most Americans are the same. The language is simply not NATURAL. If a company wants to be successful in a publicity campaign, it should spend a little money on really LOCALIZING!. Hello,

To underline the importance of localization I want to give you an example of a conversation I overheard in a Mexican supermarket:
Woman 1: I’ve never bought XXX detergent. I don’t like it because of the obnoxious Argentinian ads on Sky. [the satellite TV service]
Woman 2: Exactly. Let’s better take this one. [Another]
While living on the Mexican side of the US-Mexico border I watched on American TV commercials intended for the Hispanic population made by people speaking Puerto Rican or Cuban Spanish. I am sure that instead of doing their job, these commercials alienated most of the target population in California, where there are few Puerto Ricans or Cubans.

I do not mean to say that we or anybody else has anything against populations that speak a different variant of our language or that have different cultures, which for most Americans are the same. The language is simply not NATURAL.

If a company wants to be successful in a publicity campaign, it should spend a little money on really LOCALIZING!.

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