On Acronyms and Public Policy


The English language, especially the type spoken in the United States, is very inclined to use initials or acronyms (initials that are pronounced as if they were a word, for example NATO, NAFTA, or UNESCO). From the most international OK – whose origin can be traced back to the American Civil War between the southern […]

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How Are Word Counts Calculated for Websites?


In recent posts, we went over some issues to keep in mind when calculating word counts for quoting a translation project. Here we will discuss yet another instance, which is perhaps the most complex: quotes for websites. The translation of this type of material typically involves various challenges, because it implies, in addition to work […]

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What Are Subliminal Messages?


Have you ever walked into a store without knowing why? Compelled by some magical force to purchase an item from there? If so, you were probably influenced by that store’s subliminal messages. At some point or another, the store advertised something in a certain way that caught your brain’s attention. In fact, it was entirely […]

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Why Use Translation Software?


Many large companies around the world have a lot of products or services to offer in different markets. Often times, the content depicting these products needs to be localized—this can become a very difficult task. In my experience, the time and cost required to keep content updated and localized can actually be a significant impediment […]

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Selfie: Oxford’s Word of the Year 2013


The prestigious guardians of the English language, the Oxford English Dictionary, have proclaimed “selfie” as Word of the Year 2013. The award is proclaimed every year by the long-standing prominent organization by recognizing a word or expression that during that year has attracted a lot of attention and usage. A “selfie” is described as a […]

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A Not-so-Dead Language


A few weeks ago we talked about Latin and some of its expressions that persist until today, even in daily use. In the title of this post we make reference to the fact that these expressions are the resistance of a dead language. However, aside from these expressions, which are used in all fields, Latin […]

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How Are Word Counts Calculated for Complex Documents?


A few days ago we presented a first introduction to the issue of obtaining a word count for translation projects. Today, we will look at some important details that are crucial for further understanding this fundamental process in the industry. To do this, we will use practical examples of common quotes that we may confront any […]

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