Blog Archives

The Linguistic Challenge in U.S. Elections

In the United States, election campaigns are driven both by substance and form, especially in relation to the languages used in the dissemination of political ads. With a Hispanic community whose importance is on the rise, the communicational wager is no longer just political but also linguistic: Today Latinos make up more than 20 million […]

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Hispanic Voters Encouraged to Vote through Spanish Language Ads

Ads posted by Obama and Romney teams aimed at Hispanic voters have popped up through many media outlets in the last couple of months, but more so in the last couple of weeks; right before the November elections. As many Latinos fall in the range of “undecided voters”, new advertisements aimed at this special group […]

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President Obama and The Power of Words

Tuesday night, at some moment during my CNN and BBC viewing marathon of inaugural activities and the apparent zenith of Obamamania, one of the many political analysts/commentators referred to “the power of words”. Although I’ve read one of Barack’s books and seen dozens of his debates and speeches, never underwhelmed by the man’s use of […]

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