Blog Archives

A Super Bowl of Terminology

There probably isn’t a better representation of American culture than its most popular sport: football. And every year, millions of people gather to watch its culmination: the Super Bowl. This is probably the biggest sporting event in the U.S., not only due to the game itself, but also for what it represents in terms of advertising and musical […]

Tagged with:

Third Culture Kids: Bridging Language and Culture

The term Third Culture Kid was first conceived in the 1950s by American social researchers Ruth and John Useem to define individuals who were raised in a culture different to that of their parents’ culture during their developmental years. As explained by Andrea M. Moore and Gina G. Barker in their work, “Confused or multicultural: […]

Tagged with:

What Language Do Minions Speak?

This year’s promising film, Minions, has premiered in theaters in several countries. The film by the production company Illumination Entertainment has been a huge box office success, and Minion paraphernalia hasn’t taken long to take over fast food restaurants, toy stores, clothing stores and even school supplies. These cute characters are especially popular among children; […]

Tagged with:

What to Keep in Mind when Translating and Localizing into Latin American Spanish

When translating texts to be used in Latin America, we must keep in mind the subtle differences that exist from country to country with respect to not only cultural differences, but also to everyday terms. This may also be applied to a business context; if a client needs to implement a product in Latin America, […]

Tagged with:

What Are the Easiest Languages for English Speakers to Learn?

It is estimated that in United States, around just 18% of the population can speak a second language. Compared to the estimated 54% percent of Europeans who are proficient in a second language (and often more than one), this seems quite low. However, as the world continues to globalize and global communications become more interconnected, there is […]

Tagged with:
Page 1 of 41234