Blog Archives

A Brief History of Techniques Applied to Translation

From the Rosetta Stone onwards, the history of techniques applied to translation elapsed smoothly until Modernity, the time in which a series of changes, as diverse as they were profound, took place in people’s lives. For example, the idea of the modern machine implied a radical change with respect to its medieval counterpart. While the […]

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What Is SEO?

Search Engine Optimization (SEO) strategies help to increase the visibility of a website. In this digital era, when Internet presence is worth a lot of money, this optimization provides immediate benefits. Indeed, it is for this reason that the largest companies (and those aspiring to be like them) place great importance on procedures that can […]

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How the Emergence of the Internet Has Influenced Business

The Internet’s infrastructure spread throughout the world and thus facilitated mass information access as well as translation, which in turn altered the economy and all of the markets. The arrival of the internet has completely revolutionized our lives: our personal lives just as much as our professional lives, which is due to the fact that […]

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Spanish Language Enjoys Excellent Health

The Cervantes Institute, one of the largest Spanish-language cultural institutions, unveiled on January 14 its annual report on the overall status of the Spanish language in the world. The 2012 Report focuses particularly on the high demand for Spanish instruction that is being experienced in Asia. The report, entitled “Spanish in the World,” also points […]

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Website Translation

Currently, the world is experiencing an era of such rapid technological advances that we see new technologies outdoing each other every day. Moreover, you can see that there are a lot of companies in earnest competition as all the latest gadgets and products on offer today are improved at a dizzying speed. Today, the traditional […]

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Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality

We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

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