Blog Archives

Considerations when translating marketing material

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

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Localization

According to the Localization Industry Standards Association (LISA), in his introductory guide to the field of localization, localization is “the process of adaptation and manufacture of a product to present the appearance and operation of a manufactured article in a particular country. Thus, localization is a piece of the global business puzzle that allows companies […]

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What is GALA?

GALA, the acronym of Globalization and Localization Association, is an international non-profit organization whose members specialize in language services, translation and technology applied to this industry. Its members include translation agencies, localization service providers, globalization consultants, internationalization specialists and language technology developers. GALA promotes local communication as an indispensable ingredient for global communication. It also […]

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Intercultural Communication and its Implications for Websites

Intercultural communication, according to Ting-Toomey, involves a process of symbolic exchange in which individuals from two (or more) different cultural communities negotiate shared meanings in an interactive situation. With respect to websites, many times that symbolic exchange is limited only to what the site communicates both through its content and also by the form. For […]

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Tips for Internationalization on the Web

Below is a synthesis of issues to be considered to improve “internalization” on the Web. * Coding: for content, databases, etc., Unicode is recommended for use whenever possible. It is better to declare the encoding of content. Usually, the encoding limits us to using certain scripts or languages. Unicode is the “encoding” that allows us […]

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Localization of Video Games

Today, there is a trend that is increasingly on the rise: the localization of video games. What does this mean? This entails adapting a video game to the particularities of a specific market, including translation, technical modifications and adaptations to meet the standards of the place, among others. Supporters of this kind of technology increasingly […]

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XBench

ApSIC XBench is a quality control tool created by ApSIC (a company specializing in technical translations and localization of software products). It is quite effective when searching within different linguistic resources (glossaries and translation memories, etc.). It also helps detect problems in the quality of translations, such as untranslated segments, source text used in the […]

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Internationalization and Localization

The terms internationalization and localization have taken on great importance in the world of translation. Internationalization is the process used to design software so that it can be easily adapted to different languages and regions without changes to the engineering or code. Internationalization, in short, is the capability of a Web site to be translated. […]

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Lingobit Localizer

There are an array of tools to work with us when carrying out the tasks of translation and localization. Today I would like to discuss Lingobit Localizer and its helpful features. What is Lingobit Localizer? It is a tool that works with translation and localization of software applications that allows for collaboration between translators, project […]

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