Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]
A few weeks ago we published a post in which we talked about the strange yet conscientious decisions that translators make when translating movie titles. We say that they are conscientious because, in general, these translation which may seem strange or bewildering to us may in fact have their justification (cultural, marketing, etc.), for which […]
One of the most coveted spots for marketing in American broadcasting are the commercial times during the Super Bowl. There is a lot of competition, so all the candidates are carefully selected and companies pay top-notch money for this opportunity. To earn a spot one has to be creative yet accessible. A famous cola brand […]
“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym for translation; so, what is the difference? Transcreation is the transformation of a global message including not only written content, but also visual designs and images. It also takes into […]
Whether as a project manager or as a translator, when we take on a project related to marketing or advertising, we have to show off our creative side to its maximum degree. Often times we must confront the arduous task of adapting texts and stories that come from a certain culture to be published in […]
Have you heard about the car that doesn’t go? Legend goes that a major car company was introducing a new line called the Nova to the Latin American market. The biggest oversight that the company made was the language difference; in Spanish “nova” roughly translates to “not going.” Although in reality, “no va” in Spanish […]
The translation of marketing material ranks among Trusted Translations’ main linguistic activities. Every day we get requests from customers who are looking to expand their companies’ reach and who therefore need to translate their brochures, PowerPoint presentations or websites. To satisfy this need, Trusted Translations relies on a team of marketing experts, translators who are […]
We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]
I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]
I’ve noticed lots of confusion regarding this matter: many people are under the impression that it’s correct to use “usted” at all times, in all cases. I’m afraid that that’s not correct, however: not always, not in all cases. It depends on the objective to be accomplished. According to the Diccionario de la Real Academia […]