marketing - Translation Blog

Two Thumbs Down: Movie Translation Mistakes

Posted on February 20, 2014 by Federico B

A few weeks ago we published a post in which we talked about the strange yet conscientious decisions that translators make when translating movie titles. We say that they are conscientious because, in general, these translation which may seem strange or bewildering to us may in fact have their justification (cultural, marketing, etc.), for which […]

Tagged with: marketing movies norwegian Spanish subtitles

How a Super Bowl Commercial Became a Multilingual Win

Posted on February 10, 2014 by Mariana M

One of the most coveted spots for marketing in American broadcasting are the commercial times during the Super Bowl. There is a lot of competition, so all the candidates are carefully selected and companies pay top-notch money for this opportunity. To earn a spot one has to be creative yet accessible. A famous cola brand […]

Tagged with: creative writing marketing multilingual multimedia song

What Are the Differences Between Translation and Transcreation?

Posted on November 20, 2013 by Jacobe

“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym for translation; so, what is the difference? Transcreation is the transformation of a global message including not only written content, but also visual designs and images. It also takes into […]

Tagged with: advertising marketing public transcreation

How Are Advertisement Campaigns Translated?

Posted on October 9, 2013 by Jacobe

Whether as a project manager or as a translator, when we take on a project related to marketing or advertising, we have to show off our creative side to its maximum degree. Often times we must confront the arduous task of adapting texts and stories that come from a certain culture to be published in […]

Tagged with: advertising language Localization Market adaptation marketing public message

How Translations Can Ruin Your Marketing Efforts

Posted on September 9, 2013 by Mariana M

Have you heard about the car that doesn’t go? Legend goes that a major car company was introducing a new line called the Nova to the Latin American market. The biggest oversight that the company made was the language difference; in Spanish “nova” roughly translates to “not going.” Although in reality, “no va” in Spanish […]

Tagged with: language marketing multinational corporation translation agency translators

Trusted Marketing Translations

Posted on June 13, 2012 by Mirko M

The translation of marketing material ranks among Trusted Translations’ main linguistic activities. Every day we get requests from customers who are looking to expand their companies’ reach and who therefore need to translate their brochures, PowerPoint presentations or websites. To satisfy this need, Trusted Translations relies on a team of marketing experts, translators who are […]

Tagged with: creative jargon marketing technical trusted translations

Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality

Posted on May 9, 2011 by Scott J

We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

Tagged with: facebook google Google Ads internet LinkedIn marketing Myspace sales search engines Social Media social network translation social networks twitter Web 2.0 Wikipedia youtube

Considerations when translating marketing material

Posted on January 25, 2011 by Sarah S

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

Tagged with: communication creative writing Localization marketing products and services

Is “usted” Really Always the Best Option?

Posted on December 12, 2009 by Bryant H

I’ve noticed lots of confusion regarding this matter: many people are under the impression that it’s correct to use “usted” at all times, in all cases. I’m afraid that that’s not correct, however: not always, not in all cases. It depends on the objective to be accomplished. According to the Diccionario de la Real Academia […]

Tagged with: ad Americas Coca-Cola common sense courtesy Diccionario de la Real Academia Española Diccionario Panhispánico de Dudas distancing marketers marketing respect Spain tú usted vos

Lost in Translation:

Posted on January 16, 2009 by Killian D

The administration of the City of Buenos Aires, headed by the businessman Mauricio Macri, appears to have translated and adopted a common environmental campaign slogan in Brazil for its own faux environmental policy marketing and political greenwashing purposes. However, the direct translation to Spanish of the Brazilian phrase “Jogue Limpo” loses the polysemy which makes […]

Tagged with: Buenos Aires environment environmental awareness marketing polysemy Portuguese Spanish Translation

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