Blog Archives

Happy Grammar Day!

If you’re someone who can’t stand the punctuation errors and spelling mistakes that are abundant in print media, or someone who finds himself or herself constantly correcting journalists on TV for using the wrong tense, then March 4 is your day! Since 2008, this day has been recognized in the United States as the “National […]

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The Linguistic Challenge in U.S. Elections

In the United States, election campaigns are driven both by substance and form, especially in relation to the languages used in the dissemination of political ads. With a Hispanic community whose importance is on the rise, the communicational wager is no longer just political but also linguistic: Today Latinos make up more than 20 million […]

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Hispanic Voters Encouraged to Vote through Spanish Language Ads

Ads posted by Obama and Romney teams aimed at Hispanic voters have popped up through many media outlets in the last couple of months, but more so in the last couple of weeks; right before the November elections. As many Latinos fall in the range of “undecided voters”, new advertisements aimed at this special group […]

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