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Internationalization First, Localization Second

In the present day and age, a large volume of translation projects are requested by customers that are intent on localizing their products, sales pitches, marketing materials, etc.  There is a tremendous need to break into new markets, and that means that localization is a primary concern for tranlsation agencies. Of course, localization can be […]

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Cogency: Am I Making Myself Understood?

The ability to formulate an argument (written or spoken) that logically sustains itself is not perceived the same way in every part of the world, a fact which makes the work of a translator quite peculiar in certain instances.  In fact, the intersection of language and culture yields some incredibly interesting dilemmas, with regards to […]

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