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What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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A menu in Spanish

Continuing with the “Olympic spirit”, I read recently that before the 2006 Olympic Games in Peking, the city carried out a translation and a “standardization” of food names into English. This was done to avoid confusion and mistakes that frequently appear in restaurant menus. In doing this the government wanted to make it easier for […]

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