Blog Archives

Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

Tagged with:

A Look at Translating Video Games, Comics and Movies

As mentioned in previous posts, comics, video games, gaming consoles and mobile games and apps have long since evolved from being for kids and teens only. More and more adults are joining in and devoting much of their time to these activities. The wide reach and widespread growth of these products is made even more obvious […]

Tagged with:

The Translation of Songs

Sometimes resulting from the decision of record producers, and at other times being part of the artistic expansion of singers and composers, as of the middle of the past century translation has entered the musical realm. In fact, through translation, songs were created that, at times, gained greater popularity than their originals. “My Way,” written […]

Tagged with:

What Are the Differences Between Translation and Transcreation?

“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym for translation; so, what is the difference? Transcreation is the transformation of a global message including not only written content, but also visual designs and images. It also takes into […]

Tagged with:

What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

Tagged with: