Blog Archives

The Buds to end all wars? Google takes translation back to the SciFi books

In the Sci Fi Book The Hitchhiker’s Guide to the Galaxy, earthling Arthur Dent is teleported to an alien spaceship unable to understand what his sudden hosts the Vorgons are yelling at him. Luckily for Arthur, his travel companion slips a small fish-like organism into his ear where, much to Arthur’s horror, it burrows deep […]

Tagged with:

The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

Tagged with:

Sense and Untranslatability

Translators need to have different tools at their disposal whenever they encounter difficult-to-impossible terms to translate into the target language. We often face a few challenges during the translation process, especially when dealing with literary translations. Technical and legal documents are straightforward as far as terminology is concerned. There are also more widely accepted reference […]

Tagged with:

How Have Translation Quality Standards Changed?

Anywhere you go, you will see, perhaps without even realizing it, translations of varying qualities. In public spaces, airports and tourist sites, you will see translated notices, ads and signs, just to name a few. Some are butchered attempts, for example, when you see a special line at the airport for Diplomatics rather than Diplomats. […]

Tagged with: