Blog Archives

And the Happiest Language in the World Is…

According to the Pollyanna principle, formulated in the ‘70s by two social psychologists, people tend to use positive words more frequently than negative ones. Furthermore, we tend to remember in greater detail and describe more exhaustively those memories with a positive rather than a negative association. Based on this principle, researchers at the University of […]

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Web 2.0 and its Influence on Marketing and Sales: Myth vs. Reality

We have heard about the “social media revolution” for quite some time now. Since mid-2001, when the first sites that foster collaborative networks emerged, social media sites like Facebook, Twitter, YouTube, Myspace and LinkedIn have produced dramatic changes in the way people communicate. And it is not surprising that Web 2.0, as it is called […]

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Twitter and Different Translation Options

In addition to using automatic translation programs to bridge language barriers in an environment where real-time communication is of the essence, like Twitter, it is possible to use human translators to communicate ideas in other languages. So on the one hand, there are automatic translation services such as twinslator.com. This service offers the ability to […]

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Social Networking and Automatic Translation

As a result of the volume and diversity of Twitter users, many ideas for internationalizing and localizing this service to a greater extent are being developed and implemented. Among other options, users are given the possibility of translating the interface (exactly the same as is done with Facebook) and the possibility of automatically translating tweets, […]

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