Blog Archives

How to increase Sales by doing research on your clients

As an Account Manager one receives many quote requests on a daily basis and due to the high competition in the translation industry, a fast response is key to close a sale, or at least to increase the chances of selling a translation project. However, besides responding quickly, the Account Manager needs to determine the […]

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Google Enhances Website Translation Services

Google, which has been offering a free website translation service since 2009, has just added a new feature to this service, making it more interactive, flexible and collaborative. Similar to how the basic Google Translate service works, this new feature allows both the website’s creator and its visitors to tweak the Website Translator plugin’s translation […]

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The Importance of Context

Many times, especially with companies that have never hired a translation service, clients are not entirely clear what a translator may need to generate the expected result, beyond the text itself. On this point, I would like to stress the importance of receiving a reference text or information that will greatly assist the translator to […]

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The Dilemma of How to Send a Website to Be Translated

In the era of globalization, it is almost essential to have a website that is translated into at least one other language, but more likely several languages. This applies to large customers and multinational corporations as well as to small entrepreneurs who want to sell their products or services to a target audience that was […]

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Translation Teams: When Everyone Wins

Translation teams are a group of one or more translators, one or more editors (depending on the size of the project) and a reviewer. This team, in turn, responds to a project coordinator or project manager. Isn’t this the way it always is? Yes. Advantages The advantages of these teams stems from the idea of […]

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Internationalization of Websites in Spanish

As you’ve surely noticed, the Web has become one of the main tools for selling products. But it is also essential to keep in mind that this medium of selling and promoting works with a readership that is very diverse and located in different cultural settings. The information that the user can read is composed […]

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Why Is It Necessary To Translate Websites?

The answer is simple: 1. Translating provides greater sales opportunities. Clearly understanding the advantages of buying products or purchasing services is an essential condition for sales. Obviously, no one will buy something if they do not know why it is useful. Why spend money, especially in an economic context of crisis, if the thing you […]

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