Today, are just not enough when it comes time to market businesses’ products and services. Although a company may be successful on a national level, the competition is already massively prepared to compete abroad and thus increase their chances of attracting new clients.

As a consequence, in order for a business to reach new markets, it is necessary to have one new essential characteristic: . Within the framework of this new essential requirement for companies is the need for and which are fundamental in order to compete within the same national market in order to provide a full service offering.

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