Blog Archives

How Translations Can Ruin Your Marketing Efforts

Have you heard about the car that doesn’t go? Legend goes that a major car company was introducing a new line called the Nova to the Latin American market. The biggest oversight that the company made was the language difference; in Spanish “nova” roughly translates to “not going.” Although in reality, “no va” in Spanish […]

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What to Expect From a Translations Company?

We’ve already spoken about the relationship that exists between price, quality, and speed when selecting a translation service. In this article, we will analyze in greater detail the variables that affect these three factors. When selecting a professional translation service, the decision to go with a certain provider will mainly depend on the variables of […]

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Why is Language Flavor So Important in Localization?

Here in the editing office at Trusted Translations, we have many translators who work in different language pairs, from Spanish to English, English to Spanish, English to French…You name it, we have it! We are all native language speakers of the target language that we translate to. However, what happens when a client wishes to […]

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What Services Does DTP Include?

Desktop publishing (DTP) is a very important service that Trusted Translations provides. Of course, the graphic layout of a document is of greater or lesser importance depending on the kind of material it deals with. Generally, though, unless a document consists of a few simple spreadsheets or a plain text file, almost every project will […]

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Accentuation Marks

Thriving in a globalized environment like the one the majority of us live in today, we become obligated to communicate in distinct languages. Many individuals and companies conduct personal and business transactions by having their documents, presentations or websites translated in their desired language/s. One way to bridge a potential communication gap is by ensuring […]

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When is “Back-translation” Necessary?

A process that we occasionally turn to in the translation world is back-translation. But, what does back-translation really mean? Back-translation is the process of translating the target document, in other words an already translated document, back into its original language. This allows us to catch mistakes that may have occurred during the translation process. This […]

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What Is SEO?

Search Engine Optimization (SEO) strategies help to increase the visibility of a website. In this digital era, when Internet presence is worth a lot of money, this optimization provides immediate benefits. Indeed, it is for this reason that the largest companies (and those aspiring to be like them) place great importance on procedures that can […]

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How to Learn a New Language (the Unconventional Way)

Many times, one takes it upon oneself to learn a new language. Whether it be for personal or professional reasons, this task may come with many obstacles and difficulties. This is especially true for those who have only spoken one language their entire lives. Many studies show that those who are already bilingual—be it from […]

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