Blog Archives

Curiously Specific and Unusual Words

In a recent post we wrote about the longest words in world, and commented on the particular power of synthesis and specificity that the German language has which allows it to construct compound words of undetermined length. Now, not only does German have a very particular power of specificity, but rather practically all languages have […]

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When is “Back-translation” Necessary?

A process that we occasionally turn to in the translation world is back-translation. But, what does back-translation really mean? Back-translation is the process of translating the target document, in other words an already translated document, back into its original language. This allows us to catch mistakes that may have occurred during the translation process. This […]

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What File Formats Should You Send Us for a Better Translation?

Before beginning a translation project, it is important to let the client know what format the files to be translated should be in. Clients likely are not up to date on the techniques and programs used by translation agencies—nor do they have any reason to be. It is for this reason that, often times, informing […]

What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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Colors: Connotations and Symbolism

Not everyone knows it, but colors have psychological connotations that can affect company texts or marketing in both positive and negative ways, depending on where in the world said text or advertisement is published or issued, respectively. Colors are of great importance for a brand to receive positive repercussions within a determined society or culture. […]

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