Blog Archives

Can Language Affect the Way We Think?

Ever since I started to learn a second language, I’ve noticed that when I speak in this language, I feel as if I am taking on another personality. I had always chalked it up to my non-native accent and my occasional uncertainty in this second language, which undoubtedly makes me sound less confident. However, research […]

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What Is An .ini File?

Freelance translators and translation agencies often use TagEditor, among other options, to process all sorts of files: design files from InDesign, Quark, MS PowerPoint presentations or simple documents from Word, amongst others. It’s a favorite tool for translators, given how easy it is to use. Still, it’s normal that errors pop up when it’s time […]

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Fully translatable humor

Not being a professional translator myself but being daily in contact with them, I can only imagine how hard it is to translate jokes based on plays on words. However humor can be based on other things, not only on multiple meanings of words or sentences. To illustrate this point, I will give two fine […]

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Expressing Time

 When faced with an original text in another language, we translators usually tend to copy the same format to express time. For example, if in an original Spanish document we have “9 de la mañana” [lit. “9 in the morning”] or “9 a. m.,” in English we can translate “9:00 am” or “9 AM.” Why […]

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How your Brand Name can Win or Lose you Clients

Brand names and brand management play a crucial role in the marketing of any product or service. Yet, as the world is becoming more globalized, it is becoming more difficult to develop brand names that can be applied across countries. Frequently, large multinational corporations will spend lots of time and money doing market research to […]

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Is Music a language?

The other night I was listening to a version of Eleanor Rigby by the talented Uruguayan musician Leo Masliah. This particular version has got so many variations and modulations (changes of key) that at one point I realized that there was no way he could know the whole thing by heart. Of course, he writes […]

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