Blog Archives

Translation for Advertising

The goal of any business today is to have a presence in both the national and international markets. But to do this, it is essential to have a good marketing strategy and, of course, proper translation and localization of both the text and the image used for advertising your product. Companies generally pose what to […]

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Cultural Differences in Translating Arabic

In previous articles, we have already talked about how cultural gaps impact translations. (Article: How to Correctly Interpret the Japanese) When cultures are very different, they produce what we might call “cultural translation”, i.e. when in the source text contains an element that is culturally unfamiliar or extremely opposed to the target culture. That is […]

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Spanish from Spain, Latin America, or “Neutral”?

People generally never take the time to think about the various aspects of their native language, what vocabulary is preferred, how sentences are formed, the use of verb tenses, and even the way words can be stressed may differ from the way that others who speak the same language do in another country or area. […]

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Intercultural Communication and its Implications for Websites

Intercultural communication, according to Ting-Toomey, involves a process of symbolic exchange in which individuals from two (or more) different cultural communities negotiate shared meanings in an interactive situation. With respect to websites, many times that symbolic exchange is limited only to what the site communicates both through its content and also by the form. For […]

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Tips for Internationalization on the Web

Below is a synthesis of issues to be considered to improve “internalization” on the Web. * Coding: for content, databases, etc., Unicode is recommended for use whenever possible. It is better to declare the encoding of content. Usually, the encoding limits us to using certain scripts or languages. Unicode is the “encoding” that allows us […]

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Localization of Video Games

Today, there is a trend that is increasingly on the rise: the localization of video games. What does this mean? This entails adapting a video game to the particularities of a specific market, including translation, technical modifications and adaptations to meet the standards of the place, among others. Supporters of this kind of technology increasingly […]

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Social Networking and Automatic Translation

As a result of the volume and diversity of Twitter users, many ideas for internationalizing and localizing this service to a greater extent are being developed and implemented. Among other options, users are given the possibility of translating the interface (exactly the same as is done with Facebook) and the possibility of automatically translating tweets, […]

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What Is DITA and What Does It Do

DITA, which stands for Darwin Information Typing Architecture, is an XML specification designed to develop, produce and distribute technical information. IBM designed it in 1999, but in 2004 it took over OASIS (Organization for the Advancement of Structured Information Standards) and since then it has been responsible for its management and the development of a […]

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