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A Super Bowl of Terminology

There probably isn’t a better representation of American culture than its most popular sport: football. And every year, millions of people gather to watch its culmination: the Super Bowl. This is probably the biggest sporting event in the U.S., not only due to the game itself, but also for what it represents in terms of advertising and musical […]

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Tattoonslation

When looking to make a brand known worldwide, companies invest time and money in trying to make their brand and philosophy known to the world, in any language necessary. Translation companies are used to receiving requests from marketing and advertising companies looking to translate and locate catching phrases in order to reach larger audiences worldwide. […]

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The Gender-Sensitive Evolution of Languages

One of the characteristics that makes the English language such an easy-to-learn and accessible language is – from a grammatical perspective – its neutrality when using masculine and feminine nouns, and more importantly, articles. Latin languages (such as Spanish, French, Italian, and Portuguese) are gender-sensitive languages, where the differentiation between masculine and feminine is evident. […]

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S.O.S.! Translators Needed in the U.S. Presidential Campaign!

In a presidential campaign that has been so unusual by so many standards, it’s no surprise that the role of foreigners within it has brought with it some reproval, linguistically speaking. And before the dust settles from the scandal of the “alleged” plagiarism by the Republican candidate’s wife from the current first lady, when the […]

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The Challenges Posed by Plurilingual Translation Projects

Translating is a challenge in itself, as expressing the same meaning or conveying the same emotion in two different languages can be a very intricate task. However, this task becomes even more challenging when a text must be translated into several different languages. For project managers, plurilingual projects pose a more complex challenge than bilingual […]

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