Blog Archives

Machines can’t replace human translators

I realized something the other day while reading a long article that had been translated from Spanish into English and had obviously been put through Google Translate For Translators (GT4T) or a similar program. Machines cannot replace humans! Not yet, anyway. This particular source text was written in very poor Spanish, and parts of it […]

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Considerations when translating marketing material

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

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Interpreters at the G-20 Meeting in Seoul

Last week was the meeting of the Group of Twenty (G-20), in Seoul. In this two-day event, 25 Heads of State and representatives of various international organizations gathered to discuss currencies and other pending global issues. Since the official languages of this event was Korean and English, the Organizing Committee of the G-20 summit in […]

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Language knowledge is key to global competitiveness

Around 200 million school-aged children in China study English yet just 24,000 of 54 million US schoolchildren learn Chinese languages. “If the US, in the modern world, is going to maintain its position as a global leader it’s going to have to become more conversant,” said Ken Gude, a former Center for National Security Studies […]

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English Subtitles for Spanish Telenovelas

The Spanish-language television networks in Southern California are concentrated on attracting and expanding their Anglophone audience. With this challenge in mind, they rely on English subtitles for the most successful Latin American soap operas. For many second- and third-generation Latino immigrants, English is not their secondary language, but their mother tongue. They understand Spanish, thanks […]

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