Search results for 'emotions' 

Does my content need to be translated or localized?

Why do businesses seek out translation services? Doing business in a globalized world means reaching as many customers as possible, overcoming geographic, linguistic, and cultural barriers. How do you ensure that your content is widely accessible by audiences in different markets? Is it enough to simply transform your messaging from one language to another, or are […]

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Praise the Dog

Dog parents have always believed that their pooch understands every word that is spoken to them. It is not rare to find people talking to their dogs while on a stroll through the neighborhood, or talking to them at home telling them about your day. Oddly enough, it has taken scientists a long time to […]

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Rage Against the Machine Translation: What’s all the fuzz about?

Major corporations like Google or Amazon invest millions of dollars a year in developing machine translation (MT) technology. This could expand MT’s capabilities and its cost saving potential. But while great excitement about the productive aspect of MT can be gauged, there is a much more important investment that is being widely unattended and ignored […]

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Colors: Connotations and Symbolism

Not everyone knows it, but colors have psychological connotations that can affect company texts or marketing in both positive and negative ways, depending on where in the world said text or advertisement is published or issued, respectively. Colors are of great importance for a brand to receive positive repercussions within a determined society or culture. […]

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Language for thought

As we all know the great and most well recognized leveller in connecting people from across the globe has been the Internet. The Web has enabled businesses to go global by connecting with customer groups in various countries. Today, services such as translation (written translation) and interpretation (verbal translation) are provided here at Trusted Translations […]

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