In the present day and age, a large volume of translation projects are requested by customers that are intent on localizing their products, , marketing materials, etc.  There is a tremendous need to break into new markets, and that means that is a primary concern for tranlsation agencies.

Of course, localization can be a tricky affair when the itself is not apt for the process…which is where comes into the picture.  is, in a nutshell, the adaptation of a given product (text in this case) to remove obstacles to the process of localization.

Internationalization can imply various things: changing or removing certain images or symbols that may not be understood (or worse, could directly be considered offensive) in certain cultures; eliminating that will fall on deaf (foreign) ears; and generally reviewing pretenses and basic logic to ensure that the broadest possible sector of the will be able to identify with the message being delivered.

With these issues out of the way, the process of localization becomes much easier and straighforward.  Some will offer both services while others will only offer localization; customers should be aware that the higher the of their source text is, the less expensive the subsequent localization process will be.

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