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Internationalization and Localization

The terms internationalization and localization have taken on great importance in the world of translation. Internationalization is the process used to design software so that it can be easily adapted to different languages and regions without changes to the engineering or code. Internationalization, in short, is the capability of a Web site to be translated. […]

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President Obama, the Power of Words, and Official Chinese Translation

Following up on my post from last week on President Obama and the power of words, it’s interesting to note how the words in President Obama’s inauguration speech were evidently deemed by the Communist Party of the People’s Republic of China to be too powerful for the people of China. Not only was the live […]

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Five Tips to Pick the Best Translation Agency

One of the obvious difficulties in partnering with a translation agency is that if you don’t speak the language into which you want documents or other material translated, how will you know if the results are any good? You don’t even want to get to that point, ideally. The best-case scenario would be to know […]

Can I Just Use Translation, or do I Need Localization Too?

The answer to this question will very much depend on the nature and intent of your website’s content. But before we go into that, let’s first define our terms. Translation is the strict transmission of meaning from one language to another. In a simple translation, the meaning of a sentence is conveyed as precisely as […]

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Why hiring an interpreter is essential when going global

Many companies today operate globally. Some are parts of multinational corporations, some are expanding their business to new markets or using an overseas partner to promote their products, and still others are opening up their first new branch in a foreign country (or continent). It’s not easy, and it requires extensive research and direct communication […]

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French to English Translation: A Must for Doing Business in the U.S.

So your company has grown to the point where you’re looking to expand internationally, and the U.S. seems like a good fit for your business. Well, whether you want to hire American employees, collaborate with a U.S. company, or try and sell a product in the States, you’ll have a much better shot at success […]

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The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

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Internationalize This!

In an increasingly globalized world, content is generated for multiple areas and platforms, from applications (or “apps”) for Smart Phones and Tablets to user interfaces for computer programs, touch screens and web pages. And also for classic media such as books, brochures, posters, and anything containing text. Nowadays, the concepts of internationalization and localization are […]

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