In an era where new online video platforms are undergoing robust growth, a law enacted in 2012 obligated companies such as Netflix, Hulu and Amazon Prime to ensure that 100% of their English-language content has subtitles in the same language as the original audio (also known as closed captions) by 2014. As of that moment, […]
Voice-over services are different from subtitling. While for some people they may be similar, and in some cases it can lead to confusion, they are in fact two completely different services. To put it simply, subtitling is basically the translation of source text that is placed at the bottom of the screen of a video, […]
Culture versus Translation The culture of a country, most notably its modes of dress, behavior, food, celebrations, events, etc., is transmitted directly and indirectly on the big screen, as well as on the small screen. Of course, in the world of audiovisual phenomena, artistic, cultural and economic are mixed together to create the final product. […]
Audiovisual translation (AVT) is developing the translation activity in a context characterized by the interaction of text (whether oral or written) with sound and image. Within this type of translation, the two most popular areas are the dubbing and subtitling, where the use of one or the other depends on the different markets. For example, […]