Blog Archives

And the Happiest Language in the World Is…

According to the Pollyanna principle, formulated in the ‘70s by two social psychologists, people tend to use positive words more frequently than negative ones. Furthermore, we tend to remember in greater detail and describe more exhaustively those memories with a positive rather than a negative association. Based on this principle, researchers at the University of […]

Tagged with:

The Importance of Localization in Advertising Campaigns

On this blog we have often insisted about the importance of hiring a professional translator when in need of a translation. And we have also spoken on more than one occasion about the importance of localization. In this post we’ll offer a few examples from the world of advertising in which evidently there has been […]

Tagged with:

What Is Nüshu?

This week, while surfing through an online video site, I came across a documentary on a group of women living in Hunan, a remote region in southern China, who have a unique and interesting history to contribute to the world of translation and languages. This group of women created a set of characters that only […]

Tagged with:

What Are Some of the Strangest Translations We Have Done?

Having worked as both a Project Manager and an In-house Editor here at Trusted Translations, I have come across quite a few interesting requests. While we usually deal with typical Word and Excel documents, PDFs, and other types of editable files, sometimes, we receive scanned items, illegible handwritten notes, tables full of numbers and abbreviations, […]

Tagged with: