Blog Archives

Marketing Translation vs Transcreation: What You Need to Know

If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

Tagged with:

Subtitling or Dubbing for Multimedia Translations

With the ever-increasing presence and importance of online video content, companies looking to enhance their presentations and appearance need to make important decisions regarding how this video content will be communicated in other languages. There are two choices for how the translated text will be expressed in an online video, which applies to all video […]

Tagged with: