Blog Archives

Internationalization of Websites in Spanish

As you’ve surely noticed, the Web has become one of the main tools for selling products. But it is also essential to keep in mind that this medium of selling and promoting works with a readership that is very diverse and located in different cultural settings. The information that the user can read is composed […]

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Why Is It Necessary To Translate Websites?

The answer is simple: 1. Translating provides greater sales opportunities. Clearly understanding the advantages of buying products or purchasing services is an essential condition for sales. Obviously, no one will buy something if they do not know why it is useful. Why spend money, especially in an economic context of crisis, if the thing you […]

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Intercultural Communication and its Implications for Websites

Intercultural communication, according to Ting-Toomey, involves a process of symbolic exchange in which individuals from two (or more) different cultural communities negotiate shared meanings in an interactive situation. With respect to websites, many times that symbolic exchange is limited only to what the site communicates both through its content and also by the form. For […]

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Internationalization and Localization

The terms internationalization and localization have taken on great importance in the world of translation. Internationalization is the process used to design software so that it can be easily adapted to different languages and regions without changes to the engineering or code. Internationalization, in short, is the capability of a Web site to be translated. […]

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Boosting Business with Website Translation

Business leaders in today’s global economic context are feeling pretty beleaguered by all the goings on (or lack thereof) of the present, and many are struggling to come up with ways to inject new life into their operations.  A small bit of token advice for such distraught global businesspersons: let website translation be a motor […]

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