There are two ways to reach the global market: by directly developing local content, or by creating global content subject to further localization. For a powerful marketing tool of mass exposure such as the internet, developing and maintaining up-to-date local content can be a cumbersome task. For sites with a high share of dynamic content, the difficulty increases exponentially.
On the other hand, renowned companies such as Adobe and eBay, which are used to catering to global audiences, are well aware that three-quarters of their potential customers prefer to receive information (and above all, to make purchases and receive support services) in their own languages. Will this change in the increasingly globalized future? Possibly. But in the meantime, if you want to promote what you are offering on such a scale—thanks to the current belief that the internet can reach nearly the entire world population—you will need to make an effort to localize your web content. The WPML plugin is the ideal solution if you choose WordPress as your content management system (CMS).
Trusted Translations has joined up with WPML to offer high-quality professional translations for websites created using WordPress. You can easily make your website available in multiple languages to expand your brand image and offer your products and services in multiple countries.
To localize your website with Trusted Translations through the WPML Plugin, visit Translating WordPress sites with WPML and Trusted Translations
Trusted Translations is the smart choice for translating your WordPress website. Find out why visiting Professional WordPress Website Translations through the WPML Plugin