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The Buds to end all wars? Google takes translation back to the SciFi books

In the Sci Fi Book The Hitchhiker’s Guide to the Galaxy, earthling Arthur Dent is teleported to an alien spaceship unable to understand what his sudden hosts the Vorgons are yelling at him. Luckily for Arthur, his travel companion slips a small fish-like organism into his ear where, much to Arthur’s horror, it burrows deep […]

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The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

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Infamously “Untranslatable”

During the process of localizing a text, unforeseen events may arise that imply an extra effort on the part of the translation team; from technical or specific vocabulary, to terms with different meanings or connotations in other languages. Nothing that a little research and dedication can’t solve. Many glossaries, term bases and style guides are […]

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Sense and Untranslatability

Translators need to have different tools at their disposal whenever they encounter difficult-to-impossible terms to translate into the target language. We often face a few challenges during the translation process, especially when dealing with literary translations. Technical and legal documents are straightforward as far as terminology is concerned. There are also more widely accepted reference […]

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Suriname: A Collage of Languages

Located in the north of South America, above Brazil and between Guyana and French Guiana, is the Republic of Suriname. You might assume that if you speak Spanish or Portuguese you would be able to understand and be understood in all of Latin America. However, this small but multilingual country breaks that rule a bit. […]

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Face Your Demonyms

We all have our own demons to deal with. And, when talking about the demons behind our language, one that creeps out the ground more often than not is how to properly write or say a demonym or gentilic in a translation project or an interpretation session. In English, there are many ways to write […]

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Internationalize This!

In an increasingly globalized world, content is generated for multiple areas and platforms, from applications (or “apps”) for Smart Phones and Tablets to user interfaces for computer programs, touch screens and web pages. And also for classic media such as books, brochures, posters, and anything containing text. Nowadays, the concepts of internationalization and localization are […]

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