Blog Archives

Colors: Connotations and Symbolism

Not everyone knows it, but colors have psychological connotations that can affect company texts or marketing in both positive and negative ways, depending on where in the world said text or advertisement is published or issued, respectively. Colors are of great importance for a brand to receive positive repercussions within a determined society or culture. […]

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Quality V. Speed

When translating a document, quality is always top priority. However, what happens when the translation is needed urgently? Even though deadlines are important, quality should not be compromised. In such cases, clients or translation agencies must cooperate when possible with the translators to deliver the best possible results. The most important is reducing time limitations […]

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About Idioms

The Spanish language is very rich in aphorisms, idioms, axioms and other sayings. To speak Spanish fluently, one must understand these phrases that are so ingrained in out literary history and the daily lives of those in Spanish speaking countries. This is why, for translators it is of extreme importance (especially for non-native speakers) to […]

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A Translator’s Many Hats

A translator’s task is not as easy as a lot of people think. It is not about just sitting down, reading a text and rewriting it in one’s own mother tongue. For the most part, professional translators are also students because in this profession you must continue updating your skills and knowledge well past the […]

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The Difficult Task of Subtitling

How many time have we criticized the subtitles during a movie or while watching our favorite TV show? How often have you called out mistakes in the translation? This has probably happened to us pretty often. However, we should look into the difficulties and the limitations when translating subtitles so that we can understand why […]

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Is “Okay” a Universal Word?

Having traveled quite a bit throughout my life, I can say with much certainty that there are certain words that I deem “universal.” By this I mean that in almost any country you go to, these words are understood and recognized by the general population. Words like yes and no probably come to mind for […]

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