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A Super Bowl of Terminology

There probably isn’t a better representation of American culture than its most popular sport: football. And every year, millions of people gather to watch its culmination: the Super Bowl. This is probably the biggest sporting event in the U.S., not only due to the game itself, but also for what it represents in terms of advertising and musical […]

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Tattoonslation

When looking to make a brand known worldwide, companies invest time and money in trying to make their brand and philosophy known to the world, in any language necessary. Translation companies are used to receiving requests from marketing and advertising companies looking to translate and locate catching phrases in order to reach larger audiences worldwide. […]

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An Academy of the English Language…Not

Is the English language perfect as it is? As it continuously evolves (and sometimes regresses) and transforms, should there be a body in charge of regulating it? These are some of the questions that are being asked when it comes to establishing rules regarding the use of our widely spread language. The French language has […]

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I’m Just Phubbing Around

Languages are living organisms that update themselves and keep themselves current with our new attitudes and life-styles. English in particular is very good at coming up with new terminology, allowing speakers to increase communication skills and always be “in the loop.” But when we combine our need to communicate with technology, results are not always the best. Even […]

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The Challenges Posed by Plurilingual Translation Projects

Translating is a challenge in itself, as expressing the same meaning or conveying the same emotion in two different languages can be a very intricate task. However, this task becomes even more challenging when a text must be translated into several different languages. For project managers, plurilingual projects pose a more complex challenge than bilingual […]

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Centennial Copa América: A Tall Cup of Terminology

Once again, everybody is excited about the Centennial Copa América (or Copa América Centenario, if you prefer). Throughout the month of June, the eyes of football (Yes! “Football,” although, since the Cup is being hosted by the United States of America, perhaps we should concede and call it “soccer”) fans in Latin America are focused […]

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